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Editorial: bnt newsroom. Advertising is placed by the bnt business team and labeled. Partner pages are written by the partners and labeled.

公式店舗エリアはAI Hompy（aihompy.com）で運営 — 無料申請

Converted prices are approximate (Oct 2026 reference rate); billed in KRW.

Automated checks only — not yet reviewed by assistive-technology users. Hub pages allow AI search crawlers for citation; training crawlers follow bnt policy. · About K-STYLE · Corrections log · · Journalist Login · Desk CMS

My Seoul lookbook

Nothing saved yet. Tap ♡ Save on a look, a star style or a place.

A person in a grey coat walking down a tree-lined Seoul street in autumn, seen from behind
グラビア・カバーストーリー · Vol. 04 · 聖水アフター・レイン

聖水アフター・レイン — 濡れたコンクリートに映えるオーバーサイズトレンチの建築学

bnt K-STYLE編集部が取材・検証したソウル・ファッション＆ビューティーアーカイブ。グラビア1カットから着用スペック、ソウルのオフラインスポットまで繋ぎます。

画報・スターソウルガイド
Ask K-STYLE right away

Top Reader Questions · Answered First

質問 →
編集翻訳版
2026年10月8日
ソウルの美容皮膚科で英語・日本語対応があるか確認する方法は？

ガイドページの2つの事実項目を確認します：(1) 現場対応言語、(2) 外国人患者誘致登録または提携通訳エージェンシー。予約時にコーディネーター常駐曜日を再確認してください。

🎧 🔊 Listen (20s briefing)

On K-STYLE clinic pages, check the Languages line and the Foreign-patient registration line, then confirm coordinator days when you book.

Source →
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2026年10月8日
ソウルの皮膚科に行く直前に、新しく買った韓国コスメを試してもいいですか？

bntが取材した皮膚科専門医は、受診前48時間は普段の洗顔料とシンプルな保湿剤1つだけにするよう勧めています。新しい製品の刺激と元の肌状態が混同されるのを防ぐためです。

🎧 🔊 Listen (20s briefing)

Doctors interviewed by bnt suggest sticking to your usual cleanser and moisturizer for two days before a clinic visit, and bringing photos of your home routine.

Source →
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2026年10月1日
3日間のソウル旅行で、古宮散策・ショッピング・皮膚科訪問の順番はどう組むべき？

長時間の屋外散策やサウナはクリニック訪問の前に置き、訪問後は美術館・カフェ・ヘアやメイクスタジオなど屋内の予定を組みます。その後の注意事項は担当医の案内書に従ってください。

🎧 🔊 Listen (20s briefing)

Schedule outdoor walks and saunas before your clinic visit, and save indoor plans for after. Always follow the aftercare sheet from your doctor.

Source →

Pictorials & Star Style

画報・スター →
Close-up of a cheek with a soft highlight on the upper cheekbone; skin texture visible
画報・スター · 2026年10月2日 · ✨ 4-Layer Style GuideEditorial example

Glass skin, no filter: a studio morning with actor J.

A person in a grey short coat walking down a wet Seoul street, from behind
画報・スター · 2026年9月18日 · ✨ 4-Layer Style GuideEditorial example

Street grey: idol M. in three coats

The navy column dress on the Busan red carpet
編集Editorial exampleActor J.
The navy column dress on the Busan red carpetFilm festival opening, Busan · 2026年10月4日
The oversized grey coat at Incheon airport
編集Editorial exampleIdol M.
The oversized grey coat at Incheon airportDeparture for Tokyo, Incheon Airport · 2026年9月30日
Episode 4: the no-makeup makeup

ルック再現 · 3段階バジェット比較

ルックの作り方 →
Glass skin in five steps
編集Get the Look
Glass skin in five steps5 steps · Under ₩50,000 (約JPY ¥5,500) ~ Studio · Tried by bnt: Editor Kim Yeonsu
The grey short coat, three ways
編集Get the Look
The grey short coat, three ways4 steps · Under ₩100,000 (約JPY ¥11,000) ~ The one in the pictorial · Tried by bnt: Editor Heo Jeongeun
Blunt layers: what to ask your stylist
編集Get the Look
Blunt layers: what to ask your stylist4 steps · Any salon ~ Where it was done · Tried by bnt: Editor Kim Yeonsu

Editorial Desk · Verified Reporting

All articles →
Objetgrance Hosts "Beauty Festa" Pop-up Store at Hyundai Department Store Sinchon U-PLEX
編集2026年10月22日
翻訳版
Objetgrance Hosts "Beauty Festa" Pop-up Store at Hyundai Department Store Sinchon U-PLEX

Sensory wellness brand Objetgrance operates its Beauty Festa pop-up store on the 5th floor of Hyundai Department Store Sinchon U-PLEX through November 15, featuring hand cream…

Da-Mi Lee, bnt Beauty Desk
UNESCO 10th Anniversary Jeju Haenyeo, Promoting Food and Culture in Rome
編集2026年9月8日
翻訳版
UNESCO 10th Anniversary Jeju Haenyeo, Promoting Food and Culture in Rome

Jeju haenyeo, who have coexisted with the sea, introduced their food and community philosophy in Italy during the 10th anniversary of UNESCO.

bnt Seoul Life Desk
Chicken Meets Tteokbokki! Gupne's New Menu ‘Seoul Mom Fried Tteokbokki Chicken’
編集2026年9月21日
翻訳版

ソウル・エリアガイド

ソウルガイド →
HAN RIVERHannamSeongsuCheongdam
A sloped Hannam street
HannamHangangjin Stn. (Line 6)3 places
Brick warehouses turned shops in Seongsu
SeongsuSeongsu Stn. (Line 2)4 places
A quiet Cheongdam street with boutiques
CheongdamApgujeongrodeo Stn. (Suin-Bundang)17 places

Schematic neighborhood guide with subway access. Alphabetical order inside each area.

Run a salon, clinic, shop or restaurant in Seoul?

店舗・ブランド →

Your page in the Seoul Guide may already exist. Claim it, see what AI search answers about you today, and keep it right — free to open.

All businesses

Seoul Guide Official Page (Free)

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Core facts (hours, languages, booking, price range) in 9 languages, fix unknown/wrong AI answers, 3 Q&A cards

Salons, shops, clinics

AI Hompy Standard Pack

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Official AI Hompy + multilingual Q&A + visitor booking/inquiry console + monthly 4-engine AI answer report

Brands & clinics featured in bnt

Press-to-Proof Newsroom (Add-on / Standalone)

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bnt article citation + official press release + report-date vs. current fact table + 9-language newsroom

Cosmetics brands & dermatology clinics

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Consult (From ₩30,000,000 (約JPY ¥3,300,000) / yr)

Custom domain & design, bnt pictorial/campaign archive integration, global buyer & media kit operations

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編集bnt health & beauty desk · Seoul clinics

Skin concerns on a trip to Seoul — calm guidance and verified clinic facts

Open Skin & Clinics →
Redness & sensitive skinDryness & tight skin after flyingPores & T-zone shine on cameraUneven tone & dark spotsSun & outdoor days in Seoul
Seoul in October: dry wind outside, warm air inside — what dermatologists tell visitors
編集2026年10月8日
Seoul in October: dry wind outside, warm air inside — what dermatologists tell visitors

Visitors often arrive after a long flight and buy five new products on day one.

Reporter Park Jihye, bnt health & beauty desk
Visiting a dermatology clinic in Seoul as a foreigner: how booking, interpretation and registration work
編集2026年10月5日
Visiting a dermatology clinic in Seoul as a foreigner: how booking, interpretation and registration work

Under Korean law, clinics registered for foreign patients and licensed medical-tourism agencies have specific roles.

Reporter Park Jihye, bnt health & beauty desk

Seoul dermatology clinics in the guide: 4 clinics (Medical Service Act compliant — facts only, no treatment efficacy claims or before/after photos) · See clinic facts →

店舗公式 — 店舗・ブランドが直接運営
店舗公式Press-to-Proof · Verified Brand Newsroom

Official Brand Updates & Verified Coverage Archives

Open DR.O Official Newsroom ↗
Decoding the 27-Day Skin Care Interval: Inside DR.O’s 3-Step Hydration → Barrier → Active Home Derma Reset
店舗公式2026年11月3日
Decoding the 27-Day Skin Care Interval: Inside DR.O’s 3-Step Hydration → Barrier → Active Home Derma Reset

Formula design rooted in 20 years of Oracle Skin Research Network data — from cooling Medi-Glow Modeling Mask (Base Reset) to thermo-responsive Medi-Tension Hydrogel Mask (Cor…

bnt K-STYLE Beauty Editorial Desk
店舗公式2026年11月3日
クリニック訪問後の「管理空白期（The Interval）」、赤みや乾燥を鎮めるホームケアの順番は？

bnt取材によると、訪問直後の敏感な時期は「水分補給 → バリアサポート → 段階的機能性」の3段階設計が推奨されます。まず無香料・低刺激のモデリングパック（Base Reset）で熱感と乾燥を鎮め、肌状態が落ち着いてから温度感応型ハイドロゲルマスク（Core Reset）で密着保湿を行います。

Read full Q&A →Salon Mun Newsroom ↗
広告 — bnt事業チーム協賛

広告 Brand content · bnt (sponsored)

Sensitive-skin routines with LUNE — autumn 2026 campaign

A three-month campaign by the bnt business team. Advertising — labeled, and kept apart from the newsroom.

See the campaign

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Editorial example
Actor J.
Episode 4: the no-makeup makeup
Wednesday–Thursday drama episode 4, broadcast · 2026年10月7日
Close-up of a cheek with a soft highlight on the upper cheekbone; skin texture visible
編集Editorial example✨ 4-Layer Style Guide
この画報の「ツヤ肌」はどう作られた？2026年10月2日 · Photo Park Chanhyuk · Salon Mun
Shoulder-length hair with blunt ends, seen from behind
編集Editorial example✨ 4-Layer Style Guide
この撮影で俳優Jがしているヘアカットは？2026年10月2日 · Photo Park Chanhyuk · Salon Mun
Chicken Meets Tteokbokki! Gupne's New Menu ‘Seoul Mom Fried Tteokbokki Chicken’

The representative snacks of Korea, ‘chicken’ and ‘tteokbokki’, have come together in an unprecedented combination.

bnt Seoul Life Desk