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My Seoul lookbook

Nothing saved yet. Tap ♡ Save on a look, a star style or a place.

A person in a grey coat walking down a tree-lined Seoul street in autumn, seen from behind
PICTORIAL COVER STORY · Vol. 04 · Seongsu After Rain

The look you saw. Where it came from. Where to get it in Seoul.

Star looks explained, our own pictorials with every detail credited, step-by-step guides by budget, and a Seoul guide where the salons, clinics, shops and restaurants keep their own facts current.

Pictorials & StarSeoul Guide
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Top Reader Questions · Answered First

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EditorialEditor-reviewed
Oct 8, 2026
How do I check if a Seoul dermatology clinic has English or Japanese support?

Check two facts on the clinic's guide page: (1) Languages spoken on site, and (2) Foreign-patient registration status or partner interpreter agency.

🎧 🔊 Listen (20s briefing)

On K-STYLE clinic pages, check the Languages line and the Foreign-patient registration line, then confirm coordinator days when you book.

Source →
EditorialEditor-reviewed
Oct 8, 2026
Should I try new K-beauty skincare products right before seeing a dermatologist in Seoul?

Dermatologists interviewed by bnt advise keeping your usual cleanser and one plain moisturizer for 48 hours before a visit, so new-product irritation is not confused with your…

🎧 🔊 Listen (20s briefing)

Doctors interviewed by bnt suggest sticking to your usual cleanser and moisturizer for two days before a clinic visit, and bringing photos of your home routine.

Source →
EditorialEditor-reviewed
Oct 1, 2026
How should I order palace walks, shopping and a clinic visit on a 3-day Seoul trip?

Put long outdoor walks and saunas before the clinic visit, and keep indoor schedules (museums, cafés, hair or makeup studios) for after — then follow the written instructions…

🎧 🔊 Listen (20s briefing)

Schedule outdoor walks and saunas before your clinic visit, and save indoor plans for after. Always follow the aftercare sheet from your doctor.

Source →

Pictorials & Star Style

Pictorials & Star →
Close-up of a cheek with a soft highlight on the upper cheekbone; skin texture visible
Pictorials & Star · Oct 2, 2026 · ✨ 4-Layer Style GuideEditorial example

Glass skin, no filter: a studio morning with actor J.

A person in a grey short coat walking down a wet Seoul street, from behind
Pictorials & Star · Sep 18, 2026 · ✨ 4-Layer Style GuideEditorial example

Street grey: idol M. in three coats

The navy column dress on the Busan red carpet
EditorialEditorial exampleActor J.
The navy column dress on the Busan red carpetFilm festival opening, Busan · Oct 4, 2026
The oversized grey coat at Incheon airport
EditorialEditorial exampleIdol M.
The oversized grey coat at Incheon airportDeparture for Tokyo, Incheon Airport · Sep 30, 2026
Episode 4: the no-makeup makeup

Get the Look · 3-Tier Budget Match

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Glass skin in five steps
EditorialGet the Look
Glass skin in five steps5 steps · Under ₩50,000 (≈ USD $37) ~ Studio · Tried by bnt: Editor Kim Yeonsu
The grey short coat, three ways
EditorialGet the Look
The grey short coat, three ways4 steps · Under ₩100,000 (≈ USD $73) ~ The one in the pictorial · Tried by bnt: Editor Heo Jeongeun
Blunt layers: what to ask your stylist
EditorialGet the Look
Blunt layers: what to ask your stylist4 steps · Any salon ~ Where it was done · Tried by bnt: Editor Kim Yeonsu

Editorial Desk · Verified Reporting

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Objetgrance Hosts "Beauty Festa" Pop-up Store at Hyundai Department Store Sinchon U-PLEX
EditorialOct 22, 2026
Editor-reviewed
Objetgrance Hosts "Beauty Festa" Pop-up Store at Hyundai Department Store Sinchon U-PLEX

Sensory wellness brand Objetgrance operates its Beauty Festa pop-up store on the 5th floor of Hyundai Department Store Sinchon U-PLEX through November 15, featuring hand cream…

Da-Mi Lee, bnt Beauty Desk
UNESCO 10th Anniversary Jeju Haenyeo, Promoting Food and Culture in Rome
EditorialSep 8, 2026
Editor-reviewed
UNESCO 10th Anniversary Jeju Haenyeo, Promoting Food and Culture in Rome

Jeju haenyeo, who have coexisted with the sea, introduced their food and community philosophy in Italy during the 10th anniversary of UNESCO.

bnt Seoul Life Desk
Chicken Meets Tteokbokki! Gupne's New Menu ‘Seoul Mom Fried Tteokbokki Chicken’
EditorialSep 21, 2026

Seoul Neighborhood Guide

Seoul Guide →
HAN RIVERHannamSeongsuCheongdam
A sloped Hannam street
HannamHangangjin Stn. (Line 6)3 places
Brick warehouses turned shops in Seongsu
SeongsuSeongsu Stn. (Line 2)4 places
A quiet Cheongdam street with boutiques
CheongdamApgujeongrodeo Stn. (Suin-Bundang)17 places

Schematic neighborhood guide with subway access. Alphabetical order inside each area.

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Core facts (hours, languages, booking, price range) in 9 languages, fix unknown/wrong AI answers, 3 Q&A cards

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Editorialbnt health & beauty desk · Seoul clinics

Skin concerns on a trip to Seoul — calm guidance and verified clinic facts

Open Skin & Clinics →
Redness & sensitive skinDryness & tight skin after flyingPores & T-zone shine on cameraUneven tone & dark spotsSun & outdoor days in Seoul
Seoul in October: dry wind outside, warm air inside — what dermatologists tell visitors
EditorialOct 8, 2026
Seoul in October: dry wind outside, warm air inside — what dermatologists tell visitors

Visitors often arrive after a long flight and buy five new products on day one.

Reporter Park Jihye, bnt health & beauty desk
Visiting a dermatology clinic in Seoul as a foreigner: how booking, interpretation and registration work
EditorialOct 5, 2026
Visiting a dermatology clinic in Seoul as a foreigner: how booking, interpretation and registration work

Under Korean law, clinics registered for foreign patients and licensed medical-tourism agencies have specific roles.

Reporter Park Jihye, bnt health & beauty desk

Seoul dermatology clinics in the guide: 4 clinics (Medical Service Act compliant — facts only, no treatment efficacy claims or before/after photos) · See clinic facts →

Official Business — managed by the business
Official BusinessPress-to-Proof · Verified Brand Newsroom

Official Brand Updates & Verified Coverage Archives

Open DR.O Official Newsroom ↗
Decoding the 27-Day Skin Care Interval: Inside DR.O’s 3-Step Hydration → Barrier → Active Home Derma Reset
Official BusinessNov 3, 2026
Decoding the 27-Day Skin Care Interval: Inside DR.O’s 3-Step Hydration → Barrier → Active Home Derma Reset

Formula design rooted in 20 years of Oracle Skin Research Network data — from cooling Medi-Glow Modeling Mask (Base Reset) to thermo-responsive Medi-Tension Hydrogel Mask (Cor…

bnt K-STYLE Beauty Editorial Desk
Official BusinessNov 3, 2026
During the home-care interval after a professional skin session, what is the right order to calm heat and dryness?

According to bnt K-STYLE reporting and 20 years of Oracle Skin Research Network data, avoid rushing strong actives right after sensitization and follow the 3-step “Hydration →…

Read full Q&A →Salon Mun Newsroom ↗
Sponsored — placed by bnt business team

Sponsored Brand content · bnt (sponsored)

Sensitive-skin routines with LUNE — autumn 2026 campaign

A three-month campaign by the bnt business team. Advertising — labeled, and kept apart from the newsroom.

See the campaign

EditorialEditorial exampleActor J.
Episode 4: the no-makeup makeup
Wednesday–Thursday drama episode 4, broadcast · Oct 7, 2026
Close-up of a cheek with a soft highlight on the upper cheekbone; skin texture visible
EditorialEditorial example✨ 4-Layer Style Guide
How is the 'glass skin' look in this pictorial done?Oct 2, 2026 · Photo Park Chanhyuk · Salon Mun
Shoulder-length hair with blunt ends, seen from behind
EditorialEditorial example✨ 4-Layer Style Guide
What cut is actor J. wearing in this shoot?Oct 2, 2026 · Photo Park Chanhyuk · Salon Mun
Editor-reviewed
Chicken Meets Tteokbokki! Gupne's New Menu ‘Seoul Mom Fried Tteokbokki Chicken’

The representative snacks of Korea, ‘chicken’ and ‘tteokbokki’, have come together in an unprecedented combination.

bnt Seoul Life Desk