Skip to content / 본문으로
K-STYLEby bnt
  • Home
  • Pictorials & Star
  • Get the Look
  • Seoul Guide
  • Skin & Clinics
  • Ask
For businesses

Editorial: bnt newsroom. Advertising is placed by the bnt business team and labeled. Partner pages are written by the partners and labeled.

Official business sections run on AI Hompy (aihompy.com) — claim yours free

Converted prices are approximate (Oct 2026 reference rate); billed in KRW.

Automated checks only — not yet reviewed by assistive-technology users. Hub pages allow AI search crawlers for citation; training crawlers follow bnt policy. · About K-STYLE · Corrections log · · Journalist Login · Desk CMS

My Seoul lookbook

Nothing saved yet. Tap ♡ Save on a look, a star style or a place.

A person in a grey coat walking down a tree-lined Seoul street in autumn, seen from behind
PICTORIAL COVER STORY · Vol. 04 · Seongsu After Rain

The look you saw. Where it came from. Where to get it in Seoul.

Star looks explained, our own pictorials with every detail credited, step-by-step guides by budget, and a Seoul guide where the salons, clinics, shops and restaurants keep their own facts current.

Pictorials & StarSeoul Guide
Ask K-STYLE right away

Top Reader Questions · Answered First

Ask →
EditorialEditor-reviewed
Oct 8, 2026
How do I check if a Seoul dermatology clinic has English or Japanese support?

Check two facts on the clinic's guide page: (1) Languages spoken on site, and (2) Foreign-patient registration status or partner interpreter agency.

🎧 🔊 Listen (20s briefing)

On K-STYLE clinic pages, check the Languages line and the Foreign-patient registration line, then confirm coordinator days when you book.

Source →
EditorialEditor-reviewed
Oct 8, 2026
Should I try new K-beauty skincare products right before seeing a dermatologist in Seoul?

Dermatologists interviewed by bnt advise keeping your usual cleanser and one plain moisturizer for 48 hours before a visit, so new-product irritation is not confused with your…

🎧 🔊 Listen (20s briefing)

Doctors interviewed by bnt suggest sticking to your usual cleanser and moisturizer for two days before a clinic visit, and bringing photos of your home routine.

Source →
EditorialEditor-reviewed
Oct 1, 2026
How should I order palace walks, shopping and a clinic visit on a 3-day Seoul trip?

Put long outdoor walks and saunas before the clinic visit, and keep indoor schedules (museums, cafés, hair or makeup studios) for after — then follow the written instructions…

🎧 🔊 Listen (20s briefing)

Schedule outdoor walks and saunas before your clinic visit, and save indoor plans for after. Always follow the aftercare sheet from your doctor.

Source →

Pictorials & Star Style

Pictorials & Star →
Close-up of a cheek with a soft highlight on the upper cheekbone; skin texture visible
Pictorials & Star · Oct 2, 2026 · ✨ 4-Layer Style GuideEditorial example

Glass skin, no filter: a studio morning with actor J.

A person in a grey short coat walking down a wet Seoul street, from behind
Pictorials & Star · Sep 18, 2026 · ✨ 4-Layer Style GuideEditorial example

Street grey: idol M. in three coats

The navy column dress on the Busan red carpet
EditorialEditorial exampleActor J.
The navy column dress on the Busan red carpetFilm festival opening, Busan · Oct 4, 2026
The oversized grey coat at Incheon airport
EditorialEditorial exampleIdol M.
The oversized grey coat at Incheon airportDeparture for Tokyo, Incheon Airport · Sep 30, 2026
Episode 4: the no-makeup makeup

Get the Look · 3-Tier Budget Match

Get the Look →
Glass skin in five steps
EditorialGet the Look
Glass skin in five steps5 steps · Under ₩50,000 (≈ USD $37) ~ Studio · Tried by bnt: Editor Kim Yeonsu
The grey short coat, three ways
EditorialGet the Look
The grey short coat, three ways4 steps · Under ₩100,000 (≈ USD $73) ~ The one in the pictorial · Tried by bnt: Editor Heo Jeongeun
Blunt layers: what to ask your stylist
EditorialGet the Look
Blunt layers: what to ask your stylist4 steps · Any salon ~ Where it was done · Tried by bnt: Editor Kim Yeonsu

Editorial Desk · Verified Reporting

All articles →
Seoul in October: dry wind outside, warm air inside — what dermatologists tell visitors
EditorialOct 8, 2026
Seoul in October: dry wind outside, warm air inside — what dermatologists tell visitors

Visitors often arrive after a long flight and buy five new products on day one.

Reporter Park Jihye, bnt health & beauty desk
Visiting a dermatology clinic in Seoul as a foreigner: how booking, interpretation and registration work
EditorialOct 5, 2026
Visiting a dermatology clinic in Seoul as a foreigner: how booking, interpretation and registration work

Under Korean law, clinics registered for foreign patients and licensed medical-tourism agencies have specific roles.

Reporter Park Jihye, bnt health & beauty desk
Planning a Seoul itinerary around a clinic visit: sun, saunas and the flight home
EditorialOct 1, 2026
Planning a Seoul itinerary around a clinic visit: sun, saunas and the flight home

Why dermatologists ask about your palace walk and jjimjilbang plans before anything else — and why indoor museum or salon days go after a clinic visit, not before.

Editor Kim Yeonsu, bnt newsroom

Seoul Neighborhood Guide

Seoul Guide →
HAN RIVERHannamSeongsuCheongdam
A sloped Hannam street
HannamHangangjin Stn. (Line 6)3 places
Brick warehouses turned shops in Seongsu
SeongsuSeongsu Stn. (Line 2)4 places
A quiet Cheongdam street with boutiques
CheongdamApgujeongrodeo Stn. (Suin-Bundang)7 places

Schematic neighborhood guide with subway access. Alphabetical order inside each area.

Run a salon, clinic, shop or restaurant in Seoul?

For businesses →

Your page in the Seoul Guide may already exist. Claim it, see what AI search answers about you today, and keep it right — free to open.

All businesses

Seoul Guide Official Page (Free)

Free (₩0 (≈ USD $0))

Core facts (hours, languages, booking, price range) in 9 languages, fix unknown/wrong AI answers, 3 Q&A cards

Salons, shops, clinics

AI Hompy Standard Pack

₩99,000 (≈ USD $72) / mo (VAT excluded)

Official AI Hompy + multilingual Q&A + visitor booking/inquiry console + monthly 4-engine AI answer report

Brands & clinics featured in bnt

Press-to-Proof Newsroom (Add-on / Standalone)

₩55,000 (≈ USD $40) / mo (VAT excluded)

bnt article citation + official press release + report-date vs. current fact table + 9-language newsroom

Cosmetics brands & dermatology clinics

AI Hompy Custom Pack

Consult (From ₩30,000,000 (≈ USD $21,900) / yr)

Custom domain & design, bnt pictorial/campaign archive integration, global buyer & media kit operations

See the demo📰 Turn bnt Coverage into a 9-Language Official Newsroom →

Editorialbnt health & beauty desk · Seoul clinics

Skin concerns on a trip to Seoul — calm guidance and verified clinic facts

Open Skin & Clinics →
Redness & sensitive skinDryness & tight skin after flyingPores & T-zone shine on cameraUneven tone & dark spotsSun & outdoor days in Seoul
Seoul in October: dry wind outside, warm air inside — what dermatologists tell visitors
EditorialOct 8, 2026
Seoul in October: dry wind outside, warm air inside — what dermatologists tell visitors

Visitors often arrive after a long flight and buy five new products on day one.

Reporter Park Jihye, bnt health & beauty desk
Visiting a dermatology clinic in Seoul as a foreigner: how booking, interpretation and registration work
EditorialOct 5, 2026
Visiting a dermatology clinic in Seoul as a foreigner: how booking, interpretation and registration work

Under Korean law, clinics registered for foreign patients and licensed medical-tourism agencies have specific roles.

Reporter Park Jihye, bnt health & beauty desk

Seoul dermatology clinics in the guide: 4 clinics (Medical Service Act compliant — facts only, no treatment efficacy claims or before/after photos) · See clinic facts →

Official Business — managed by the business
Official BusinessPress-to-Proof · Verified Brand Newsroom

Official Brand Updates & Verified Coverage Archives

Open DR.O Official Newsroom ↗
Decoding the 27-Day Skin Care Interval: Inside DR.O’s 3-Step Hydration → Barrier → Active Home Derma Reset
Official BusinessNov 3, 2026
Decoding the 27-Day Skin Care Interval: Inside DR.O’s 3-Step Hydration → Barrier → Active Home Derma Reset

Formula design rooted in 20 years of Oracle Skin Research Network data — from cooling Medi-Glow Modeling Mask (Base Reset) to thermo-responsive Medi-Tension Hydrogel Mask (Cor…

bnt K-STYLE Beauty Editorial Desk
Official BusinessNov 3, 2026
During the home-care interval after a professional skin session, what is the right order to calm heat and dryness?

According to bnt K-STYLE reporting and 20 years of Oracle Skin Research Network data, avoid rushing strong actives right after sensitization and follow the 3-step “Hydration →…

Read full Q&A →Salon Mun Newsroom ↗
Sponsored — placed by bnt business team

Sponsored Brand content · bnt (sponsored)

Sensitive-skin routines with LUNE — autumn 2026 campaign

A three-month campaign by the bnt business team. Advertising — labeled, and kept apart from the newsroom.

See the campaign

EditorialEditorial exampleActor J.
Episode 4: the no-makeup makeup
Wednesday–Thursday drama episode 4, broadcast · Oct 7, 2026
Close-up of a cheek with a soft highlight on the upper cheekbone; skin texture visible
EditorialEditorial example✨ 4-Layer Style Guide
How is the 'glass skin' look in this pictorial done?Oct 2, 2026 · Photo Park Chanhyuk · Salon Mun
Shoulder-length hair with blunt ends, seen from behind
EditorialEditorial example✨ 4-Layer Style Guide
What cut is actor J. wearing in this shoot?Oct 2, 2026 · Photo Park Chanhyuk · Salon Mun